Our Team

CEO, AZMARK, Inc.

Pauline Gerry

As the visionary CEO of AZMARK, Inc., Pauline Gerry is a powerhouse in strategic marketing and business development. Under her leadership, AZMARK has earned a reputation as a trusted partner to leading national brands, including VyStar Credit Union, Servpro, PGA TOUR, Merrill Lynch, EverBank, HomeSide Lending, and Condé Nast Publications. The firm seamlessly integrates as an extension of its clients' marketing and creative teams, delivering high-impact solutions in multi-dimensional marketing, brand creation and management, business planning, market research, large-scale event production, and media outreach.

With specialized expertise across financial services, sports, commercial real estate, digital media, and philanthropic sectors, Pauline excels at crafting bespoke strategies tailored to her clients' growth ambitions. Her ability to navigate complex challenges and deliver innovative, results-driven solutions has earned her widespread recognition and accolades in strategic marketing, business planning, PR and communications.

Pauline’s approach to leadership is fueled by a commitment to excellence, collaboration, and delivering measurable outcomes. Her extensive background in strategic planning and creative problem-solving positions AZMARK as a dynamic partner for organizations seeking to amplify their market presence and drive sustainable growth.

A lifelong learner and dedicated professional, Pauline holds a B.A. in Business Administration with a Concentration in Marketing and Minors in Advertising and Graphic Design from Flagler College in St. Augustine, Florida. She is also a certified Six Sigma Quality Process Management Specialist, bringing operational precision to her strategic expertise. Driven, dynamic, and forward-thinking, Pauline continues to redefine what it means to deliver exceptional marketing and business development solutions.

ADVISOR

Julie Maples

Julie Maples is Co-Founder and General Partner at FYRFLY Venture Partners, an early stage venture fund based in San Francisco with focused investments in data and intelligence. Julie brings over 20 years of venture experience as both an investor and operator. She has a strong background of early investments in SaaS, Internet infrastructure and B2B companies that use data and intelligence to reinvent industries – and a long history of accelerating value by connecting start-ups to an extensive network of corporate partners, follow-on investors, academic talent, and resources across technology, media and sports. Julie currently sits on the Board of several technology companies, as well as on the National Board of The V Foundation for Cancer Research, an organization that was started by Jimmy Valvano and ESPN in 1993. She is the Founder and Chair of The V Foundation Wine Celebration, a charity wine auction which has raised over $108M for cancer research to date. Julie holds an MBA in Finance and a BS in Entrepreneurial and Strategic Management from The Wharton School, University of Pennsylvania.

Strategic Business Development

Christine Allegro

Christine is a proven leader in the digital media space with expertise in building cross-platform content and advertising experiences. She has a strong track record managing business development and operations, directing sales strategy, and overseeing cross-functional teams for consumer-facing internet sites. Chris has developed partnerships with leading content providers including: TV networks, digital media companies, and independent producers and was General Manager of USA TODAY’s Your Life group, leading the vision and execution of strategies to drive growth and revenue from the consumers of Health/Wellness, Food/Recipes, Parenting, Entertainment and Video content. Before USA TODAY, she spent 11 years at AOL and was a key member of the management team that built an end-to-end video publishing platform. She developed distribution partnerships, and was responsible for the general management of the AOL Video portal business, including product management, publishing, sales development, and marketing.

DIGITAL STRATEGIST

Keith Hayes

Keith Hayes is an experienced marketer whose career experience has been focused on leveraging his extensive sales and marketing experience to help clients overcome challenges in the technology and small business space. He knows there is no single approach that works for everyone, so he continues to educate himself on emerging technologies and key industry trends to provide the most comprehensive program that works for each of his client’s needs. He has experience in promotion development, project management, digital advertising, smart infrastructure, and software consulting. Keith holds a Bachelor’s in Communications from Flagler College with a focus in public relations and digital media. He currently lives in Jacksonville, FL with his wife and young daughter where he enjoys going to the beach and jet skiing.

IN Memoriam

Jim Allegro

Jim Allegro was a Strategic Advisor for AZMARK, Inc. helping to drive the vision and growth strategy of the agency since its inception. His philosophy of leading with integrity and creativity continues to guide the work we do today. He previously held the positions of Executive Vice President Operations and Chief Financial and Administrative Officer at ESPN from 1990 until his retirement in 1995 and served on the ESPN Board of Directors from 1986 until 1997. He combined extensive television and financial experience with an entrepreneurial spirit to help build ESPN. He was responsible for overseeing ESPN’s administrative, financial, news, engineering and operations areas from 1990 until 1995. Jim was a consultant to ESPN from 1995 to 2002 advising on the ESPY Awards Show. Involved in numerous charities, he is most proud of his involvement with the V Foundation where he led the financing committee for the charity dedicated to cancer research. He proudly served in the U.S. Marine Corps. Jim Allegro passed after a battle with Cancer in 2022.